Campaign uses new animations to show children what they should do if they are contacted by criminals online
Devon & Cornwall Police and Dorset Police are working together to raise awareness of the risks to young people online and to encourage them to talk to a trusted adult if they are approached.
The campaign, called “Looks sus? Tell us!”, featured a series of animations which have been created to be shared on different social media platforms to raise awareness of the early signs of grooming. They are also designed to encourage children and young people to be suspicious of, and to report, particular kinds of approaches on social media or via other channels such as online gaming chat. There is also an animation aimed at parents to encourage them to have those difficult conversations with their children.
Alongside the animations, campaign web pages have been launched with more information and sources of help and advice for both young people and parents/guardians or professionals who work with children.
The campaign focuses particularly on child sexual exploitation (CSE) where the NSPCC reports the most commonly used social media channel is Instagram. However there are overlaps with other kinds of online grooming, to recruit for county lines for example, so one of the animations shows this kind of grooming too.